Book now
The Frequency

Great brands shouldn't have to fight to be heard

INDI INFRARED is a digital marketing agency built on one directive: cut through the static, claim high-ground territory, and command attention. We locate the exact thermal threshold where your brand's true DNA meets massive cultural resonance.

Book a free 15-min call → What we offer
Cut through the staticClaim high-ground territoryCommand attentionBrand StrategyGTM & Market EntryTalent IdentificationCampaign DirectionDigital Consulting
Services · Five channels

What we offer

Every engagement is built around you. Book one service, combine a few, or shape a custom scope around your goals, timeline and budget.

  1. We define the brand from the ground up: strategy, narrative, positioning and creative direction. Then we direct the design and build process so the identity comes to life the right way.

    Includes
    • Brand Strategy
    • Naming & Narrative
    • Visual Identity Direction
    • Web Presence Strategy
    • Launch Kit

  2. We build the strategy for how a brand or product enters a new market or launches something new: positioning, sequencing and localization, delivered as a roadmap your team can run on.

    Includes
    • Market Positioning
    • Launch Strategy & Sequencing
    • Localization Strategy
    • Go-to-Market Roadmap

  3. We identify and vet the right creators, partners or hires to bring a brand or campaign to life, matching talent to strategy, not just to reach.

    Includes
    • Creator & Influencer Identification
    • Partner & Vendor Matching
    • Talent Briefing & Alignment
    • Fit & Performance Criteria

  4. We set the strategy, creative direction and success metrics for a campaign, then direct the team or partners executing it, keeping quality and message consistent from concept to delivery.

    Includes
    • Campaign Strategy & Creative Direction
    • Success Metrics & Measurement Framework
    • Team & Partner Oversight
    • Quality & Message Consistency Review

  5. We provide strategic guidance on how a brand or individual shows up online: digital presence audits, channel strategy and roadmaps to strengthen visibility and growth.

    Includes
    • Digital Presence Audit
    • Channel Strategy
    • Online Visibility Roadmap
    • Growth & Engagement Strategy
Custom scopeNeed something different? We're flexible

Mix and match services, scale up or down as you grow, or start with a single workshop. Tell us what you need and we'll shape the engagement around it.

Let's talk →
Indi, founder of Indi Infrared, in a blue infrared photo treatment
Founder & lead strategist
The founder

Indi

Indi has spent a decade building brands and launching products at some of the most influential platforms in the world. At Google, she led go-to-market for Search's first user-generated content product in India. At YouTube, she built the UK creator strategy and led creator activations for the BRIT Awards. She started in management consulting at Accenture, defined AI product strategy for Amazon Fresh as an MBA product intern, and earned her MBA at Columbia Business School.

Indi Infrared brings that big-platform playbook to brands of every size.

Experience
GoogleYouTubeAmazonAccenture
Education
Columbia Business School, MBASpelman College, BA magna cum laude
Recognition
Consortium FellowForte FellowCannes Lions Brand Marketing Academy 2024
Who we work with

Built for every frequency

From first-time founders to global market leaders, we tune the strategy to the signal you need to send.

  1. Emerging enterprises & local founders

    Agile, independent brands ready to establish their identity, claim market share and scale without losing their soul.

  2. Global enterprises & large-scale businesses

    Established market leaders ready to revitalize their digital systems, capture youth culture and launch high-impact campaigns.

  3. Creators & individual influencers

    Artists, visual innovators and public figures ready to turn social presence into independent, high-level career ecosystems.

  4. Non-profits & impact organizations

    Purpose-driven, community-first missions that need sharp, cut-through digital strategy to build and sustain public momentum.

  5. Special projects & collaborative workshops

    Fast, hyper-focused incubators and one-off cultural campaigns built to test, validate and launch boundary-pushing ideas.

Execution protocol

How we work

We set the strategy and run the project. Your team or creative partners produce the work. Everyone knows their lane from day one.

Roles & responsibilities

Our focusIndi Infrared
  • Brand strategy
  • Positioning
  • Campaign architecture
  • Senior project management
Your teams & creativesYour production side
  • Asset production
  • Graphic design
  • Content creation
  • Implementation

The workflow

  1. [ Phase 01 ]

    Discovery session

    A complimentary 15-minute diagnostic to map where you stand today and isolate the targets that matter.

    Free · 15 min
  2. [ Phase 02 ]

    Scope & proposal

    We turn your brief into a transparent statement of work and a fixed quote. No surprises later.

  3. [ Phase 03 ]

    Strategic labs

    Iterative workshop sessions where we develop, refine and finalize the overarching strategy together.

  4. [ Phase 04 ]

    System directing

    We hand over the master strategy and step into the project manager seat, leading the timeline and directing your production teams through final execution.

Ready to tune in?

Phase 01 is on us. Start with a free 15-minute discovery session.

Get started →
Intake · How to book

Find your frequency

Every project starts with a free 15-minute discovery call. Tell us a little about what you're working on and we'll reach out to schedule it.

We only use your details to reply to your request. We never sell or share them.